Makeup is not just a means to enhance beauty, but also a vital way for personal expression and self - shaping. As travel heats up, the cosmetics market is thriving again. The demand of beauty - lovers for diverse makeup looks, emotional healing, and personalized spiritual values has reached a new height, giving birth to richer cosmetics products and makeup trends.

Nobody wants their carefully done makeup to smudge or fade the second they step out! Looking at how different makeup categories are growing, each has its own trends:

1. Base makeup is all about lasting power. Setting sprays, cream foundations, and cushion compacts are super popular because they're easy to apply and stay put all day. - airless pump makeup bottle

2. Lip makeup is getting detailed. Lip liners and pencils are flying off the shelves as people focus on shaping their lips perfectly.-lip gloss tubes

3. Face makeup is all about a plump, fresh look. Blushes and rouge are in high demand for that healthy glow. -face wash bottles

4. For men's makeup, eye products and face concealers are the go - to choices. -body wash bottles

5. In nail art, stick - on nails and press - on tips are booming because they're quick to put on and remove. Younger folks tend to care more about base and face makeup, while older groups prefer a full, polished look from head to toe.- glass nail polish bottle.

Makeup is deeply tied to everyday scenarios!

Scrolling through social media, you'll notice people love chatting about "what makeup suits which occasion"—beauty topics never go out of style. More and more folks are into "complete makeup styling"—when sharing looks, they talk about the occasion, outfits/accessories, products used, effects, and highlights all together. This makes recommendations super clear and easy to follow. When it comes to makeup styles, everyone's hunting for tutorials that let them switch things up, aiming for personalized, scene - matching vibes. Keywords like "smoky eye makeup", "festival - themed looks", and "bridal makeup" are trending hard, with beauty lovers copying them to create Personalized makeup look for every event. Speaking of occasions, people now pick makeup to match specific settings: festive looks for holidays, elegant styles for weddings, natural vibes for work—making makeup a little detail that enhances daily life. For example, rocking a peachy blush with a denim jacket for a weekend shopping trip? That's when the makeup - scene combo really clicks, and every selfie turns out perfect!

"Light makeup" creates effortless beauty. New Chinese makeup sweeps the young generation.

What are the trends in the makeup market now?

The first trend is that "light makeup" continues to be popular, and people pursue gentle and natural makeup. "The end of makeup is light makeup", and beauty that looks effortless is the "unique skill" of beauty makeup: light foundation, fluffy eyebrows, apricot pink lips, all of which revolve around "no makeup".

The second trend is that the national style wave followed by the younger generation has also swept the beauty industry. Among them, the key points of the new Chinese makeup are the pursuit of facial flatness, smooth and gentle lines, and a certain degree of brightness. It is specifically reflected in the white and natural foundation, moderate white space on the face, gentle eyebrows, weakened eye color, charming but not coquettish eyeliner, and lips with high color saturation; another "force" is classical makeup. The difference from the new Chinese style is that the eyebrows are soft and slender and highlighted with gray and black colors, and the eyes are outlined with earth-colored eyeshadow to create a deep contour. Such a classic makeup is a perfect match for cheongsam.

Trend three is that European and American makeup is integrating Asian elements to rejuvenate. European and American makeup emphasizes the three-dimensional sense of the face and the overall exquisiteness, but it also integrates the personality characteristics of Asians and is not too strong and ostentatious. The face is created with a three-dimensional sense through makeup methods such as blush, highlight, and shadow. The eyebrows are also created with details such as slightly smudged by superimposing dark colors under the eyebrows. The eyes are primed with earth-tone eyeshadow to reduce swelling, and the deep and light eyeshadows are smudged in layers. The nose is also emphasized by shading the root of the nose and brightening the nose. The preference for this type of makeup is mainly women under 35 years old who have a moderate style expression demand.

Trend four is that according to different popular trends, some "seasonal" makeup will always appear at the right time. For example, during the New Year and Spring Festival, the dragon girl's red makeup, with a red lipstick at the end of the eyebrow, became a popular makeup on social media; Maillard makeup appeared in the autumn and winter when Maillard dressing became popular, using apricot and other shrinking tones to emphasize the middle of the face, and the brown lips and blush and eyes are unified, forming a perfect echo with the autumn and winter seasons.

In addition, the new trend in cosmetics is pure beauty, and products with environmental protection concepts and emphasis on ingredient safety are more popular. At the same time, "one thing for multiple uses" beauty products have also gained a large number of fans. In fact, there are many kinds of beauty products with repeated functions. If there is a single-color single-pan product that can be used for blush, eye shadow, and lipstick, it will naturally become the favorite of "minimalist people". In addition, single-pan multi-color products are not easy to make mistakes. The daily versatile colors can easily create a variety of makeup.